Aniseed is a dynamic PR agency that offers a fresh approach to media relations.
We specialise in media relations for the marketing and event industries from digital, SEO, experiential and design agencies to destination management organisations, venues, exhibitions and PCOs.
We believe that great PR can only be achieved by understanding and having empathy with the brand and the personalities behind that brand. There has got to be a ‘click’.
Aniseed is something that evokes a reaction — we’re certainly not vanilla...
We work proactively to enhance your new business strategy and ensure that your clients and potential clients read about your work and thoughts.
We quickly identify the most effective communication channels to get you in front of your target audience – from traditional press and online magazine coverage, speaker platforms and awards to blogs, twitter and other social media channels.
Then we work with you to establish the key issues to be associated with – the ones that are important to your target audience. The ones that will gain press attention and position your organisation as one to watch.
One of our strengths is identifying and extracting trends from your past work, then packaging them up and ‘selling’ them in to journalists in the shape of article synopses, blogs, opinion pieces and feature ideas.
We believe that social media is just another, very effective communication tool, and we integrate our clients’ social media into their PR strategies – ensuring a consistent tone of voice and approach
We have a down to earth approach and we are very easy to work with.
Who we are
Director, Jill Hawkins is a marketing and events expert with over sixteen years experience handling PR for marketing agencies and events—from media buyers to SEO specialists, from design to experiential.
She combines an enviable knowledge of the titles, websites and journalists covering these sectors, with experience of the issues and stories that are newsworthy and will create positive coverage.
Jill came into the world of PR via a marketing and design background.
Director, Jonathan JT Taylor is a talented photographer with an eye and passion to get that shot. JT specialises in photography for the events and hospitality industries — from venues and destinations, to conferences, exhibitions, networking and experiential events.
At 13 years old he learnt the theory of how to use a manual camera with an external light meter and he's never looked back. He's always looking to see what makes a great composition be it with his iPhone or range of high-end Canon DSLRs.
JT is friendly, approachable and able to work as part of your events team to ensure that your brief is followed and delivered.
Get in touch
So if you are an agency, a destination or a venue looking for a PR strategy and campaign that enhances your new business and gets you in front of your potential customers please give Jill Hawkins a call.
“Jill Hawkins is a rare breed of PR consultant, in the 8 years that Jill and I have worked together she has never once faltered in her ability to deliver on her promises.
I have had the pleasure of working with Jill on a number of initiatives over the years and her dedication to her role and the task put to her is a testament to her skill, her drive and dedication to her trade, she has an incredible ability to look at a client’s PR opportunities and ensure maximum value from those opportunities to the benefit of both the publisher and the client.
In my opinion she is without question the best in her trade.”
Ian Irving, creative strategy director at Breed
“I have had the pleasure of working with Jill since 2009, and what can I say... she gets me, she gets my readers and she's open to ideas when that pitch just needs the slightest of tweaks. No article is too big and no article is too small and when I scream "help" she comes running in her riding boots! Ever helpful, ever happy and always honest, Jill's one of the angels on the ‘dark side’.”
Caroline Clift, editor, Stand Out
“I’ve known Jill personally for over 15 years which makes it all the more surprising that we have employed her in a professional capacity for a number of years now!
Jill is a fantastic PR person – by which I mean that she loves to sit around chatting while drinking copious amounts of wine. She also has a remarkable talent for fancy dress.”
Simon Clayton, chief ideas officer, RefTech
“We appointed Jill Hawkins in 2014 to manage the PR for the Conference and Hospitality Show in Leeds. Jill had an immediate and powerful impact on our media presence. Her experience, contacts, and knowledge of the meetings industry has made her an invaluable part of the CHS team, so much so that I have expanded her remit to include other events and some personal PR for me too. I have no hesitation in recommending her services.”
Emma Cartmell, managing director, CHS Group UK
“Jill Hawkins is one of the true, small band of really knowledgeable PR leaders specialising in the UK meetings industry. I have valued Jill's insights, pro-active pitching and intellectual vigour since first meeting her on my first day in the business. She is a consistent champion of her clients, while possessing an incisive intuition for what the media require, and in what format. She makes the process of connecting the industry's various parts a holistic process, producing results all round. I have no hesitation in recommending Jill as one of the most effective PR performers around and hope to benefit from tapping into her knowledge and skills for many more years to come. The oil in aniseed is commonly used to ease griping: Jill's company Aniseed certainly has a track record of soothing journalistic pains, by adding flavour to company press releases and feature material, which are most often distilled into a powerful media liquor able to pack quite a punch.”
Paul Colston, managing editor, Mash Media (Conference News, CMW)
"I have known Jill for some years and have always been impressed by her in depth knowledge of the meetings industry. Jill has a strategic mind and is able to translate this to an operational reality. She provides key insights in a progressive and positive way and is accessible and a great team player. I was delighted when Jill was appointed as part of the team to support the Meetings Show UK."
Paul Kennedy, director and owner Kennedy Integrated Solutions and strategic business advisor at The Meetings Show
“I have nothing but praise for her professionalism, dedication and knowledge. We appointed Jill to work with us due to her in depth knowledge of the industry, and also her infectious enthusiasm for both PR and events and she was also able to deliver excellent ROI for The Centre through these excellent skills.”
Sue Etherington, head of international sales and industry Relations, The Queen Elizabeth II Conference Centre
“Jill knows her stuff, is easy to work with and totally believes in a collaborative approach and acting as an extension of my team. These days everything has to be monitored and value demonstrated - this is where Jill comes in to her own. Not only does she spend time to agree and define objectives...she then consistently over delivers, ace!”
Francesca Heap, sponsorship manager, The Royal International Air Tattoo
“I have worked with Jill for more than ten years - first in my position as group editor at Haymarket Media Group and more recently as a freelancer. Jill is professional, quick to establish exactly what's needed and always hits a deadline. She is a popular figure on the events scene and her experience and expertise in all things, media, marketing and experiential make her a journalistic asset.”
Mike Fletcher, London & Partners contributing editor, freelance journalist, editor
“As journalists and copywriters, we find good PRs are like gold dust, providing a key link with the industry you're reporting on and a vital source of information and inspiration for the content we produce. They are also a great way of adding value to content by placing it in front of the right audiences at the right time. We have consistently found Jill to be a key source of PR gold!”
Ian Whiteling and Pete Roythorne, freelance journalists
Aniseed PR has expanded and now includes a division specialising in photography for the events and hospitality industries — from venues and destinations, to conferences, exhibitions, networking and experiential events.
Photography is everywhere — we are a visual bunch and the very temporary nature of events means that photography is essential to record your efforts. Great event photography can really help you get the best out of your event; you have great images to help share the buzz on social media and in the press and an effective way to promote and sell your future events too. Sponsors, partners and stakeholders all appreciate having a record of their input and its results.
We are friendly, approachable and able to work as part of your events team to ensure that your brief is followed and delivered.